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Website Design & Development Project Analysis
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Step
1
of 5
Name
*
First
Last
Business / Organization
*
How long have you been in business?
*
Website / URL
Use http:// or https://
Email
*
Phone
*
Next
Web Site Design
Do you currently have a website for your organization?
*
Yes
No
What are your top 3 frustrations with your current website?
What is your primary purpose for designing or redesigned a new website?
*
Offer a New Product or Service
Increase Sales
Add Functionality to Conduct Business Online (i.e. eCommerce)
Automate Workflow & Processes (i.e. Online Training, Knowledge Base, Customer Service)
Increase Brand Awareness
Other
Other Primary Purpose?
Project Goal #1
*
Project Goal #2
Project Goal #3
What do you want your visitor to say after they have visited your new website?
*
What is the primary brand image you want to convey?
*
Cutting Edge & High Tech
Professional & Sophisticated
Warm & Friendly
Customer Centric
Low Cost Leader
Other
Desired brand image
Who will provide the content and media for this website project?
*
I will provide all content and all media
I will provide all content and some of the media
I will provide all content, but please plan to provide all media
I will provide some content and some media
I will provide all media, please plan to provide all content
Please plan to provide all content and all media
Content: Words in a format that does not need to be edited before making public. Media: company photos, product photos, stock photography, illustrations, and/or videos
Will any photography, videography, or illustrations be needed for this project?
*
Yes
No
Maybe, I Don't Know
Do you need a new professional logo with your new professional website?
*
Yes
No
If your name has changed or if you have never had a professional logo designed, it is recommended that a new logo is created.
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Next
Web Site Development Roadmap
Every website needs a development roadmap. What should get developed now verses later. Also, what additional features and functionality would be nice to have incorporated if the budget allows.
How many pages do you expect the website will be when launched?
*
Have you determined your website architecture? Or, Do you need help determining the arcitecture of the website?
*
I have already determined the architecture for the website
I need help determining the architecture of the website
Website architecture is how a user navigates a website.
File Upload: Website Arcitecture
Add a diagram or document that demonstrates an example of what you have in mind for website architecture. Acceptable File Extensions: .docx, .pages, .pdf, .png, .jpg, .ppt, .key
Explain your initial thoughts in regards to website architecture
What features and functionality do you want integrated into your website?
*
I Am Not Sure, Please Help Me Decide
Social Media
Email Marketing
Customer Forms
Employee Forms
Company News & Blog Posting
eCommerce (Shopping Cart Process)
Knowledge Base / Q &A
Review System / Commenting
Online Chat
Videos
Referral System
Banner Ad System
Customer Relationship Management (CRM) Integration
These are some of the most common features and functionality.
What features and functionality do you need NOW?
*
What features and functionality do you need LATER?
What features and functionality would be “nice to have”?
What is the ONE website feature or functionality you hope will have a dramatic impact on your business?
*
Do you use software that needs to be integrated into your website?
*
Yes
No
What software?
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Next
Marketing Strategy & Implementation
Every web site needs to have a solid marketing strategy to be effective. A website by itself is greatly limited without the proper attention to promotion.
Who is your primary target market?
*
B2C - Consumers
B2B - Small Businesses - $100,000 - $25 million
B2B - Medium Businesses - $25 million - $100 million
B2B - Large Corporations - $100 million+
Describe your typical buyer or decision maker:
*
Who do you feel is doing a great job in your industry? Website:
Use http:// or https://
Who else do you feel is doing a great job in your industry? Website:
Use http:// or https://
What kind of marketing have you done in the past?
*
Search Engine Optimization (SEO)
Social Media
Blogging
Online Ad Banners
Word of Mouth
Direct Sales
Email Marketing
Direct Mail
Strategic Partnerships / Referral Program
Print Media
Billboards
None of the Above
Describe what marketing efforts you have implemented that has worked the best?
*
How do you plan on marketing your website moving forward?
*
I Am Not Sure, Please Help Me Decide
Search Engine Optimization (SEO)
Social Media
Blogging
Online Ad Banners
Word of Mouth
Direct Sales
Email Marketing
Direct Mail
Strategic Partnerships / Referral Program
TV / Videos
Print Media
Billboards
Do you need our help in marketing your company and website?
*
Yes
No
How much do you plan to budget monthly for marketing and promotion of your company and website?
*
$100 - $500
$500 - $1,000
$1,000 - $2,500
$2,500 - $5,000
$5,000 - $10,000
$10,000 - $20,000
$20,000 - $40,000
$40,000 - $60,000
$60,000 - $100,000
$100,000+
It is important to have a starting budget for marketing a company web site. This budget should increase as positive results occur.
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Web Site Details
The following is information that will be helpful in determining how to best structure and setup your web site design and development project.
Who is your current web hosting provider?
*
This would be the company that is currently responsible for keeping the website up and running.
Are you under a long-term contract with your current hosting provider?
*
Yes
No
Some hosting providers may require long-term contracts.
Who is your current domain name registrar?
*
Who will be making content updates and technical updates to your website?
*
I will manage both content updates and technical updates.
Please handle all technical aspects of my web site, and I will handle content updates.
Please handle all things having to do with the web site including content & tech issues.
A web site should not just be built and left alone. It should receive regular attention to be effective. Who will provide this regular attention?
What do you estimate your new website will cost to build?
*
$100 - $1,500
$1,500 - $5,000
$5,000 - $15,000
$15,000 - $25,000
$25,000 - $50,000
$50,000 - $100,000
$100,000 - $250,000
$250,000 - $500,000
$500,000 - $1 million
$1 million - $5 million
$5 million+
What type of payment option(s) interest you?
*
Lower Upfront Cost and Higher Monthly Payments (Fixed Cost Method)
Higher Upfront Cost and Lower Monthly Payments (Hourly Cost Method)
No Upfront Cost and Lowest Monthly Payments with Revenue and/or Equity Sharing (Variable Cost Method)
In order to be competitive in today's digital age, it is important to utilize Internet technology to promote, communicate, conduct business, and create more efficiencies within an organization. In addition, in order to have an effective online business strategy, a company's website needs regular attention. An effective website strategy is a major investment. Therefore, we have designed several payment options to help your business get what it needs to grow and make it cost effective to do so.
Is there anything else important to know?
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