Many new entrepreneurs won’t get started with their new venture unless they receive financial capital. Often, a new entrepreneur expects capital to be provided to them by others such as outside investors in order to launch their idea. I often hear the statement implicitly or explicitly, “Don’t you ever take a risk on your own money, always use someone else money.” But, imagine yourself as the investor. How would that resinate with you? Most investors of course want to see a proven track record, or at least positive signs such as strong revenues that indicates strong growth potential. A great idea with unproven projections does not make an investor think, “I can’t wait to give him or her money.” However, steps can be taken to move an idea from concept to fruition so that a startup company can become attractive to investors. That is what Zynergy does! We invest in companies early by walking them through the process of building a business. The following are the high-level steps we take with entrepreneurs and startup companies:

Step 1: Company Formation

If you have not already done so, it is important to establish a solid foundation by properly setting-up and structuring a company. The following are some critical company formation issues that should receive proper attention. The foundation of a company can make or break its future.

• Legal & Financial Structure
• Business Planning
• Market Analysis
• Idea Legitimization
• Branding Strategy
• Resource Planning & Allocation
• Most Important Tasks (MITs)

Step 2: Proof of Concept

If you have already establish a solid foundation, Zynergy helps entrepreneurs take their idea and make it a reality by developing and executing a launch strategy to reach the proof of concept stage. A proof of concept is when an idea is prototyped or able to be tested in the market. This is a quick way to make mistakes, learn, and improve upon the idea. The proof of concept stage is to help move a startup company from pre-revenues to post revenues.

Step 3: No Revenues to Post Revenues

Zynergy also helps startup companies go from no revenues to experiencing revenues that will interest investors.

• Monetization Strategy
• Initial Marketing Strategy

Step 4: Revenues to Growth Strategy

Once the company is experiencing revenues with healthy margins, Zynergy helps develop and implement a growth strategy.

Step 5: Investor Relations & Raising Capital

Raising capital is best when a startup company has been through some experiences. Investors will want to know:

• How have you handled adversity?
• Who have you surrounded yourself with as advisors?
• Are you able to generate revenues?
• What are your profit margins?

Being able to answer these questions well, will create a much greater opportunity to attract quality investors with reasonable terms.