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Innovation may dominate headlines, but in 2025, value investing is staging a quiet but compelling comeback—this time learning lessons from its own past. Traditional metrics like low price‑to‑book and dividend yield have resurfaced as strong signals in an era of lofty valuations and elevated macro risk. However, the modern revival isn’t about nostalgia—it’s about blending classic discipline with fresh tools: AI‑enabled screening, global diversification, and factor layering.
At Zynergy, this modern twist underpins our partnership philosophy: rooting in value, enhanced by technology, and amplified via active private markets.
Recent market trends point to a notable returning strength in value investing—not simply as nostalgia, but as a recalibrated investment mode with fresh tools and broader scope.
In early 2025, Lipper data cited by Reuters shows that while U.S. growth ETFs experienced approximately $3.6 billion in outflows, U.S. value ETFs recorded $1.8 billion in inflows—a clear directional signal as investors sought yield and stability. Simultaneously, a MarketWatch report highlights that while growth ETFs may have attracted more overall inflows year-to-date, value strategies still secured meaningful capital, reflecting renewed confidence in undervalued names.
A defining development in 2025 has been the outperformance of international value stocks. MSCI research corroborates this; MSCI reports that non-U.S. equities outperformed U.S. stocks by nearly double digits, signaling a global rotation into value. According to Yahoo Finance, Bank of America’s fund manager survey reveals that 39% of European asset managers now hold an overweight position in European equities, leading to inflows into both regionally-focused and value-heavy strategies.
Morgan Stanley’s mid‑year outlook notes a notable pivot in U.S. investment sentiment. With a newly confirmed U.S.–EU trade agreement calming tariff fears—and anticipation of Fed policy easing—capital is rotating into cyclical and value sectors such as industrials, financials, and healthcare.
Meanwhile, J.P. Morgan’s factor view emphasizes that equity value factors globally offered diversifying returns in early 2025, especially amid macro uncertainty. European and Japanese value factors were top performers in the factor stack, even as U.S. markets remained elevated.
“We maintain our positive outlook for factors, with the equity value factor appearing attractive across the globe.”
Taken together, these developments mark not merely a cyclical bounce for value, but a structural recalibration: value investing now incorporates global breadth, macro-aware timing, and disciplined factor overlay.
Value’s resurgence is also tied to structural market fatigue. According to The Wealth Advisor, Bill Smead, founder of Smead Capital Management, warns of a multi-year bear cycle driven by overheating valuations and persistent inflation. Having kept Smead Capital Fund’s portfolio heavy in value names, the manager now argues that a value-first strategy is best suited to endure elevated market risk
Classic Focus: The book Security Analysis by Benjamin Graham and David Dodd notes that value investing traditionally favored deeply discounted, stable businesses with margin of safety. Bill Miller, Seth Klarman, and Warren Buffett refined it, introducing nuanced judgment on value and quality.
Graham and Dodd both recognized,
“Things happen too fast in the economic world to permit the authors to rest comfortably for long.”
Modern Enhancements:
A S&P Global analysis confirms that historical volatility favors value performance—periods of market stress or profit doom often benefit cyclicals, defensives, and financial value plays.
European Small‑Cap Value Surge
The Neuberger Berman Equity Market Outlook displays the MSCI Europe Small Cap Value Index advanced nearly 25% in mid‑2025 as investors sought yield and discounted cyclicals. The weaker dollar bolstered returns, benefiting non-U.S. markets.
UK’s Value-led Mid‑Cap Rally
The FTSE 100, shown in The Guardian, indexes surged over 10% YTD in USD terms.
Ben Russon, co-head of UK equities, suggests
“With the pound holding steady and UK equities looking attractively priced vs global peers, private equity is ramping up deal activity and targeting undervalued mid-sized companies ready to benefit from the UK’s coming upswing.”
U.S. Value Picks in Focus
Among individual investors, stocks like EOG Resources, Williams Companies, and Verizon Communications are favored for their strong fundamentals and dividend yield—according to Wall Street Journal analysis via CNBC.
Zynergy’s strategy overlays three pillars:
This approach marries bottom‑up stock selection with private value capture and alignment via structured carry, waterfall hurdles, and operational oversight.
Value investing hasn’t returned to the 1970s—but it is back with an upgrade. The market’s premium valuations, increased macro volatility, and global divergences make disciplined, active value a compelling anchor for modern portfolios.
At Zynergy, our capital deployment blends traditional value principles with AI validation, global dispersion, and structured private investment vehicles. If you’re an allocator or entrepreneur seeking margin-of-safety opportunities refined by conviction and enhanced by modern tools, we invite you to learn more about how Zynergy can bring value investing into the 21st century with precision and performance.
Visit zynergy.com to explore our approach to modern value investing.